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A Capability Snapshot
Experience
DEALING WITH WORKFORCE MORALE
The Capability Snapshot workshop that I had just completed energized me. I began to call a
few contacts of the companies that I had done consulting with while I was employed with a
major consulting group, and prior to my stepping out on my own. I was
surprised when the first person I contacted, a plant manager of a multi-national
manufacturer, didnt even wait for my pitch but asked if I could meet with him
immediately.
PRESENTING ISSUE
Two days later when we met he presented
his situation. Over the last 2 years, with the assistance of my previous firm, they had
downsized by 200 people. It had been a traumatic experience and had involved major
negotiations with the 2 unions that represented the white and blue-collar workers. He
recalled that of all the people that our firm had used that I seemed to him to be the most
resistive to the downsizing plan, and had at one time advocated a different strategy, a
situation that I well remembered. With morale at an all time low, productivity was very
poor, and quality levels were down. He had been trying various morale boosting strategies
but was not successful. "They just dont believe in my leadership anymore, and
Im at a loss of what to do, I need help, and when you called, I jumped at the
opportunity to get your input."
From the discussions we had over the next
four hours, I realized that he was also concerned with his job. He had worked his way up
the company ladder over a 20 year period, and this was the first crises that he
wasnt able to deal with.
CONSULTANT INITIATIVES
The process that I laid out to him
required a long term commitment. I suggested to undertake a Capability Snapshot
immediately, along with a series of one-on-one meetings with some of the key plant people,
and several focus groups with the operations and administration staff. I explained that
the intent was directed at him regaining his peoples trust through demonstration of action
and not words. The Capability Snapshot would be used to identify areas for action
initiatives, create a baseline for monitoring the action initiatives, and providing
stretch goals for motivational purposes. "The Snapshot will also allow us to get
objective input from all the groups within the plant, including the unionized workforce,
and see how their feedback is aligned with the feedback from customers and
suppliers," I explained. The plan would then be to share the data with everyone and
set up a series of cross-functional Challenge teams, one for each of the Strategic
Challenge areas of the Capability Snapshot. The framework for each team would be the areas
identified from the Snapshot. I outlined to him the approach to be taken, including the
degree of their empowerment to take initiatives, along with the budget and approval
guidelines. A repeat Capability Snapshot would be undertaken every 6 months with a
follow-up series of review meetings to be held to evaluate the results.
OUTCOME SUMMARY
As I now look back over the 18 months of
the project, and how the plant has been transformed, I am more then ever convinced of the
effectiveness of the Capability Snapshot and its role in the renewal process we undertook.
It certainly wasnt easy. The results of the first repeat Snapshot were not very
encouraging. However, once everyone saw the continued commitment from top management to
the action initiatives that the Challenge teams developed, the turnaround began to bear
fruit. By the time the second repeat Snapshot was undertaken, morale was obviously on the
rise. As the plant manager recently shared with me: " Although I was a bit skeptical,
I went with your plan initially because I was desperate. However once we were into it, I
recognized the wisdom of the process. You got everyones participation through
soliciting their input, and demonstrated to them that we were unwavering in both listening
to them and taking action."
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